²thefore has supported some of the biggest and best PR agencies in the UK

The shake-out of the IT and telecoms sector over the past three years has left quite a few PR agencies nursing their technology PR practices. Having been forced by the economy into making redundancies, many agencies have understandably been reluctant to re-hire quickly.  With no sign of a significant market recovery, PR agencies remain cautious about future prospects.

That said, the technology sector continues to grow and it remains one of the largest marketplaces for PR.  ²thefore can play a value-adding supporting role. Our bandwidth-on-demand service means that we can step in at the appropriate time to help your account team with an additional pair of hands or specialist advice and guidance.

Furthermore, we help other established PR agencies to attract and win new clients. Working in the background (usually under a nondisclosure agreement), ²thefore has been helping other agencies to secure and consolidate valuable technology accounts. We do this by working alongside your team, or by working in partnership with your pitch team - providing market analysis, industry insights, ideas and recommendations, etc.  One of our clients recently won a major technology client account, and yet before taking our advice, ranked themselves as outsiders!