Often regarded as the most misunderstood of all business types, the small to medium-size enterprise (SME) has its own unique set of challenges

Like all established large businesses, established small to medium-size companies that see the opportunity for growth need to communicate effectively with their customers and other stake holders. Understandably they don’t always have the financial muscle of their larger competitors.  And other resources, such as time, are generally scarcer.

Continuing economic uncertainty has exacerbated the challenges facing technology SMEs and most have reviewed their marketing communications and PR support in the past few months.

Over the past few years, PR has proven to be an extremely cost-effective form of communication and promotion for the SME community.  This is partly because the way that audiences receive their information - online, for instance - has revolutionised business communications.

²thefore’s consultants have worked successfully alongside dozens of SMEs with typical small to medium-size challenges: the PR agency has to be totally flexible, both with its services and its pricing; SMEs need access to senior and experienced PR consultants who will make a difference; they expect their agency to understand their business inside out and work as an extension of their in-house marketing team.