What do we stand for?

²thefore doesn’t have a complex, unwieldy methodology.  Nor do we have a range of ‘off-the-shelf PR solutions’.  The PR industry is notoriously poor at producing ill-devised methods of working that clients understand marginally less than the poor PR agency executives who are forced to implement them! And in any case, the PR methodologies are for the mammoth technology companies with budgets large enough to afford the bureaucracy that comes with them.

What we have, instead, is a natural philosophy.  An approach and attitude towards dealing with our clients, with journalists, with our suppliers; indeed  everyone with whom we have contact.  It’s simple...and we believe it’s effective.

Imagine a restaurant where the food tastes great.  You know it’s fresh and you know it’s genuine. The waiters are always friendly and they never seem to chop and change.  They know your name and they know your favourite dish - but they frequently suggest delicious alternatives. You don’t always go for something different, but it’s good that they make the effort. The place is always brimming to full, but you always seem to get a table. They’re not perfect, they make the odd small mistake, but somehow it doesn’t matter - the place is a little quirky, fun and puts you at ease. They’re not pretentious at all.  If there’s ever a problem, it’s not a problem...you know? You don’t mind paying the bill because you feel as if it’s been worth it.

This is ²theforelosophy!